What Makes an AF Brand?

AF discovers, vets, & curates a community of passionate brands providing them a platform to build relationships with consumers and tell their stories.

AF brands are innovative, emerging, unique, and value quality.

We look for many qualities when vetting brands. Firstly we look for a compelling story filled with passion. A brand that is creating quality products not merely a commodity type good. We look for brands with high brand sophistication and aspirations for growth. It's a plus if that brand has experience with physical retail whether it be a pop-up event, retail store or trunk show.