A Texas-Sized Opportunity

Tell your brand story at YETI's Flagship store while Austin is buzzing with energy during F1®.

TexasWorld - The Ultimate Texas Experience.

Taking place at the YETI Flagship Store's prime location on Congress Avenue just over the bridge from downtown, traffic throughout the city will welcome 200,000+ attendees. TexasWorld will celebrate the best of Texas—iconic must-do Texas activities including bull riding, real-life cowboys teaching you how to throw a lasso, product customization, Texas BBQ, and a cocktail sampling featuring Texas brands.

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Are you an ambitious brand? — Sponsor one of our activities, or set up your own marketing or product activation.

Space is extremely limited, so reach out now to be considered.

This event is in no way a part of F1® and has no official relationship or partnership with F1®. F1® and Formula 1® are trademarks wholly owned by Formula One World Championship Limited.

TexasWorld Activities

Ride a Bull

Saddle up and put your cowboy skills to the test on our thrilling Mechanical Bull! Whether you're a seasoned rider or a first-timer, this Texas-sized challenge is sure to get your adrenaline pumping. Hang on tight and see how long you can last before the bull wins!

Texas Tastes: Bar & Free Samples

Experience the bold flavors of the Lone Star State at our exclusive Texas Bar! Sip on complimentary samples from some of the best Texas-based brands, featuring local craft brews, premium whiskeys, and unique spirits. A true taste of Texas in every pour!

Texas Tastes: BBQ + Hot Sauce

Texas is known for our BBQ — We will have one of the finest purveyors in the city on hand to serve you.

Brand Showcases

We're assembling the best brands from Texas and beyond to showcase their products.

Custom YETI Tumbler Etching

Take home a one-of-a-kind YETI tumbler, customized just for you! Choose from exclusive Texas-themed designs and watch as your tumbler is etched on site.

Lasso Like A Cowboy

Ever wanted to rope like a real cowboy? Now’s your chance! A real cowboy will be on-site giving hands-on lasso lessons, teaching you the tricks of the trade.

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The Venue

Austin YETI Flagship Store

220 S Congress Ave, Austin, TX 78704

SXSW: Saturday-Sunday, March 8-9, 2025
Formula 1 US Grand Prix: Thursday-Sunday, October 16-19, 2025

11:00 AM - 6:00 PM