American Field - Formula 1 Weekend
OCT 18th-19th 2025

Tell your brand story at YETI's Flagship store while Austin is buzzing with energy during F1®.
Taking place at the YETI Flagship Store's prime location on Congress Avenue just over the bridge from downtown, traffic throughout the city will welcome 200,000+ attendees.
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Are you an ambitious brand? — Sponsor one of our activities, or set up your own marketing or product activation.
Space is extremely limited, so reach out now to be considered.
This event is in no way a part of F1® and has no official relationship or partnership with F1®. F1® and Formula 1® are trademarks wholly owned by Formula One World Championship Limited.
TexasWorld Activities
Texas Tastes: Bar & Free Samples
Experience the bold flavors of the Lone Star State at our exclusive Texas Bar! Sip on complimentary samples from some of the best Texas-based brands, featuring local craft brews, premium whiskeys, and unique spirits. A true taste of Texas in every pour!
Texas Tastes: BBQ + Hot Sauce
Texas is known for our BBQ — We will have one of the finest purveyors in the city on hand to serve you.
Brand Showcases
We're assembling the best brands from Texas and beyond to showcase their products.
Custom YETI Tumbler Etching
Take home a one-of-a-kind YETI tumbler, customized just for you! Choose from exclusive Texas-themed designs and watch as your tumbler is etched on site.
The Venue
Austin YETI Flagship Store
220 S Congress Ave, Austin, TX 78704
Formula 1 US Grand Prix: Thursday-Sunday, October 18-19, 2025
11:00 AM - 5:00 PM