Saddle up for a showcase of premium Texas brands, locally-sourced products, hand-crafted drinks, and so much fun you'll be yelling "yee haw"
October 17-19, 2025
Meet Brand Founders
Meeting brand founders offers a rare chance to hear the story behind the product, ask questions directly, and connect with the passion and purpose driving the brand—something you can’t get from a shelf or screen. It’s a more personal, meaningful way to shop and discover what truly matters.
Taste Local
Tasting locally made foods lets you experience the region’s flavors firsthand. From small-batch honey to fresh-baked goods, sampling on-site connects you to the makers and their craft—offering a delicious, authentic taste of place you won’t find on store shelves.
Discover Innovation
Discover cutting-edge innovations like AI-powered backyard chicken coops that are transforming everyday living. From smart automation to sustainable design, these technologies show how tradition meets the future—offering smarter, more efficient ways to live, grow, and connect with the world around us.
(Power) Play
Experience the future of mobility—test ride cutting-edge eBikes, sit behind the wheel of the latest electric vehicles from Rivian, and explore outdoor booths showcasing gear, tech, and adventure-ready toys. It’s hands-on, high-voltage discovery built for explorers, commuters, and anyone curious about what’s next.
Meet Brand Founders
Meeting brand founders offers a rare chance to hear the story behind the product, ask questions directly, and connect with the passion and purpose driving the brand—something you can’t get from a shelf or screen. It’s a more personal, meaningful way to shop and discover what truly matters.
Taste Local
Tasting locally made foods lets you experience the region’s flavors firsthand. From small-batch honey to fresh-baked goods, sampling on-site connects you to the makers and their craft—offering a delicious, authentic taste of place you won’t find on store shelves.
Discover Innovation
Discover cutting-edge innovations like AI-powered backyard chicken coops that are transforming everyday living. From smart automation to sustainable design, these technologies show how tradition meets the future—offering smarter, more efficient ways to live, grow, and connect with the world around us.
(Power) Play
Experience the future of mobility—test ride cutting-edge eBikes, sit behind the wheel of the latest electric vehicles from Rivian, and explore outdoor booths showcasing gear, tech, and adventure-ready toys. It’s hands-on, high-voltage discovery built for explorers, commuters, and anyone curious about what’s next.
The Location
Yeti Flagship Store
220 S Congress Ave.
Austin, TX 78704
Friday, 11am - 5pm
Saturday, 11am - 5pm
Sunday, 12pm - 5pm
Secure your free tickets to American Field today and skip the line when you arrive. Please have each individual in your party get their own ticket, kids under 18 do not need a ticket.
Looking to grow your brand?
Dylan from Keepers Harvest shares why American Field events matter: direct customer feedback, authentic storytelling, and connection with like-minded founders. For him, it's more than a market—it’s a community that drives exposure, growth, and real engagement.
Doors Open in
FAQ
Do I have to pay to attend?
Nope! This event is free and open to the public. Guests are required to register before experiencing the festivities so be sure to pre-register online to skip the line!
Is the event family friendly?
Sure thing! Families are welcome and encouraged to attend American Field. Although there is an onsite Barrrr (21+) there is plenty of fun for the whole family.
Is there onsite parking?
There is plenty of garage parking nearby as well as limited street parking. If you're able, we always suggest using a rideshare service so you can get dropped off right at the front of the event and save time and money on parking.
What are the event hours?
The event is open 11am - 5pm Friday, Saturday, and Sunday
Hold your horses!
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