American Field

Texas Bred Holiday Market - Austin

2024

AF is partnering up with YETI Flagship to bring a curated mix of our favorite brands to pop up at YETI's legendary Flagship store in downtown Austin. Fill your Rambler at the YETI Barrr before shaking hands and swapping stories with the real people behind your new favorite brands.

Join AF + YETI on specific weekends from 11am-5pm, each featuring a different selection of awesome, innovative brands.

220 S Congress Ave, Austin, TX 78704

Upcoming Events @ YETI Flagship

Sustainability Showcase

April 6 + 7 - 11am-5pm @ YETI Flagship

With Earth Day around the corner, we're celebrating brands that are doing more than their part to help the planet. Featuring Park and Coop, Keeper's Harvest, HTX Mercantile, Sully & Proper, and Sir W Merino.

Mother's Day

May 4 + 5

Let's celebrate Mom! Tap into our round-up of authentic and inspiring brands to grab a gift for the outdoorsy Mom that she wouldn't find at the big-box store. Featuring Western Aloha, Kairos Artisan Blends, Alta Vida Tezcal, Pescafly, and Sawdust + Embers.

Father's Day

June 8 + 9

Let's face it - Dad can be the HARDEST to shop for, but that doesn't mean he doesn't deserve a nod on his special day. Shop with our group of awesome, heartfelt brands for a gift Dad will appreciate. Featuring Hamigos, La Matera, Seager, Alta Vida Tezcal, &Sons, Listo Provisions, and Bad Burro.

Gifts for Hard-To-Buy-For Folks

Saturday, December 2

Stumped on what to get grandpa this year? We're bringing the unpredictable but always crowd-pleasing favorites to YETI's Flagship so you can cross those loved ones off your list while picking up some YETI gear for gifting, too.

Overbuilt

Saturday, January 13

If you know, you know - "buy once, cry once" is the way to go. Meet some heavy-duty favorites from the AF universe and spend a little extra cash for the assurance that your gear will outlive any adventure you put it through.

The Venue

YETI Flagship
220 S Congress Ave, Austin, TX 78704

Select weekends

11am-5pm