In just a few days, we’re
taking American Field where it’s never gone before—the west coast! But before
we arrive in San
Francisco, we’d like to shed some light on a historic building that we’re honored
to call our pacific-cast home.
Ghirardelli Square has a history that spans
over 100 years and three continents. This repurposed retail and dining
complex—home to shops, restaurants and event space— was originally a chocolate
factory established by Domenico Ghirardelli.
Born in 1817 in Italy,
Ghirardelli studied as a Genoa confectioner’s apprentice, developing a strong
interest (and a stronger sweet tooth). He left for Uruguay when he was 20 years
old, then sailed to Peru where he became a coffee and chocolate merchant.
One by one, his friends
left Peru for San Francisco. Lured by tales of gold riches, Ghirardelli joined them
in 1849 and opened a general store supplying mustard, coffee, spices and—of
course—his chocolate.
Business boomed and in
1893, Ghirardelli purchased an entire city block with hopes of turning it into
the headquarters for the Ghirardelli Chocolate Company.
Fast-forward nearly 70
years. The chocolate manufacturing operation was sold and transferred to San
Leandro, leaving the square abandoned.
A group of San Franciscans
feared the grounds would be demolished, so they purchased the property. Their plan
was to invite retailers and restaurants to set up shop within the old factory,
creating the square, as we know it today. The doors officially opened on
November 29, 1964.
In 2016, Ghirardelli Square
continues to delight visitors with its lively retail mix, while maintaining
Ghirardelli’s tradition as a trendsetter for the rest of the world. In 1982 the
owners applied for and were granted National Historic Register status, a move
that ensured the preservation of Ghirardelli Square for future generations.
We are humbled and excited
to bring our journey to a space that’s filled with so much history. A special
thank you to Ghirardelli Square for providing us with information for this
article.
