This week, Lucas sits down with Tyler Russell - another close personal friend, friend of AF, and the maker and operator behind leather goods brand HFA Goods. As a brand builder, Tyler grabbed the COVID era by the reins and took the time to re-invent his business, resulting in a streamlined process, new mindset, and (you guessed it) a more sustainable business. As the world opens back up, we may not all be in the position to take that break now - but we can learn lessons from his.
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