When's the last time you spoke to an Olympian? Kiley McKinnon is a retired professional skiier. Mix her pro-experience with the operational expertise of Ariana Ferwerda and you have Halfdays - an outdoor apparel brand made for women, by women. We take a dive into their first year in a COVID world, challenges posed by a male-dominated industry, and the ways that flying off a ski jump and starting a business are more alike than you'd think.
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