VIP Tickets: $15 - 
As a VIP you'll get entry to both event days Saturday + Sunday. As part of a limited group of guests (max 200) you'll be able to get into the event a full hour before everyone else so you can get killer deals and buy exclusive products. In addition, you'll get a swag bag of cool gifts and coupons and one complimentary beverage from the bar. If you're one of the first 100 attendees you will get a tote bag from LL Bean that carries an MSRP of $60.

General Admission: $5 -
As a GA guest you'll get entry to both event days Saturday + Sunday. As a guest you'll sample the exclusive LL Bean X New Belgium craft beer, taste food from multiple local food vendors, shop killer deals and find exclusive and limited availability product. Not to mention the amazing opportunity to meet founders from the coolest local and national brands face to face.