American Field

American Field | 4th of July

July 5-6, 2025 | 11am – 5pm

4th of July

Tell your brand story at YETI's Flagship store while Austin is buzzing with energy during 4th of July Weekend.



Are you an ambitious brand? — Sponsor one of our activities, or set up your own marketing or product activation.

Space is extremely limited, so reach out now to be considered.


Texas Tastes: Bar & Free Samples

Experience the bold flavors of the Lone Star State at our exclusive Texas Bar! Sip on complimentary samples from some of the best Texas-based brands, featuring local craft brews, premium whiskeys, and unique spirits. A true taste of Texas in every pour!

Texas Tastes: BBQ + Hot Sauce

Texas is known for our BBQ — We will have one of the finest purveyors in the city on hand to serve you.

Brand Showcases

We're assembling the best brands from Texas and beyond to showcase their products.

Custom YETI Tumbler Etching

Take home a one-of-a-kind YETI tumbler, customized just for you! Choose from exclusive Texas-themed designs and watch as your tumbler is etched on site.

Featured In

The Venue

Austin YETI Flagship Store
220 S Congress Ave, Austin, TX 78704

Saturday-Sunday, July 5-6, 2025

11am-5pm