American Field

American Field | 4th of July

July 5-6, 2025 | 11am – 5pm

Experience the ultimate celebration of adventure this 4th of July weekend at YETI's South Congress flagship as American Field presents the nation's most innovative outdoor brands. Trek Bicycles, the legendary Wisconsin company that revolutionized cycling since 1976, joins Rivian's groundbreaking electric adventure vehicles, Ball and Buck's heritage sporting goods built on four generations of American craftsmanship, PECOS Outdoor's premium aluminum tables, La Matera's timeless leather accessories inspired by Argentina, Birddog's adventures, Moontower's amazing vintage finds, and Lost Explorer's award-winning sustainable mezcal. This curated marketplace celebrates brands united by quality, sustainability, and adventure.

Plan Your Visit!

Shop Awesome Products

Discover exclusive shopping experiences you won't find anywhere else! Shop Ball and Buck's premium outdoor apparel and sporting goods. Get hands-on with PECOS Outdoor's legendary portable tables, browse La Matera's handcrafted leather belts and accessories and amazing vintage finds from Moontower Austin.

Taste Award-Winning Mezcal

The Lost Explorer crafts exceptional mezcal and tequila, honoring the agave and the diverse terroirs it calls home — from the arid valleys of Oaxaca to the volcanic lowlands of Jalisco in Mexico. Each spirit is handcrafted using 100% agave, without additives and made within the rhythm of nature. Guided by a deep respect for the land and the people who shape it, we work with our maestros and our local communities to ensure every bottle supports biodiversity, tradition, and craft.

Texas Tastes: Local Grown Honey

Keepers Harvest is a Texas-based honey company on a mission to bring honesty back to the honey industry. We produce and pack raw, unfiltered honey exclusively from American beekeepers—never imported, never adulterated. In a world where over 70% of honey on shelves is foreign or fake, we’re raising the bar with full transparency, regional varieties, and a deep respect for the craft of beekeeping. Our brand isn’t just about honey—it’s about standing up for American producers, protecting pollinators, and preserving a way of life.

Win a Trek eBike!

Take a spin on Trek's latest eBike models and enter to win your very own ebike!

Custom YETI Tumbler Etching

Get a one-of-a-kind YETI tumbler, customized just for you! Choose from exclusive Texas-themed designs.

Meet an AI powered chicken coop

Coop builds the world's best and only automated AI chicken coops for everyone's backyard. Our customers will generate over 5 million eggs this year and we're live in all 50 states.

Enter the Born Free, Built to Last Giveaway!

Enter to to win over $3,500 worth of amazing gear including a Trek FX+ 1S eBike ($2,000), Yeti Hopper M20 Backpack Soft Cooler ($325), a red 3L Sidekick Dry Bag ($50), a 12oz Navy Colster and a 12oz White Colster($50), a head-to-toe outfit from Ball and Buck ($500), and a Pecos Paloma + Hyde bundle ($400)! No purchase necessary to win, 100 bonus entries for attending the (free) American Field event taking place at the Yeti Flagship store on South Congress in Austin TX July 5th and 6th from 11am-5pm! By joining the giveaway you are agreeing to subscribe to marketing emails from the contributing brands as outlined in the full T's & C's

Featured Brands

Meet the founders behind these great brands

The Venue

Austin YETI Flagship Store
220 S Congress Ave, Austin, TX 78704

Saturday-Sunday, July 5+6, 2025

11am-5pm